StartingPointe Brands a Wild Future for The Georgia Zoological Society
HLG StartingPointe is committed to providing businesses with the foundational support they need to succeed. Our latest launch is for The Georgia Zoological Society (GZS).
GZS is a private 501(c)(3) non-profit organization. Their mission is to inspire and educate the community toward conservation action and leadership through meaningful wildlife engagement in natural habitats. Their aim is to make these encounters accessible to everyone, especially those in underserved communities who may not otherwise have the opportunity. GZS pursues its mission through: education, conservation initiatives, community outreach, and partnerships.
HLG StartingPointe gives business owners the initial support and structure they need to propel themselves forward.
HORIZON brings your brand to life with design solutions, from branding to web and graphic design, creating visually impactful content.
SPARK amplifies your brand through high-quality content, social media campaigns, and tailored marketing strategies.
TREK assesses your opportunity to leverage enabling technology, plan, implement, and offer ongoing support.
LIFT empowers your sales efforts with customized strategies to ignite customer engagement.
INSIGHT provides business advisory, market analysis, and strategic guidance to optimize operations and align strategies with long-term goals.
StartingPointe is excited to be part of GZS’s journey to make a bigger difference in their community.
StartingPointe will support GZS in three key ways:
Brand Identity Refresh: We're helping GZS redefine their brand to better communicate their mission and connect with potential supporters. A refreshed brand identity will enhance GZS’s ability to attract new donors, partners, and advocates for wildlife conservation. The new branding and website launched in July 2025.
Boosting Online Presence: We'll work with GZS to expand their social media reach and marketing efforts, engaging a broader audience and sparking conversations about the importance of zoology and conservation.
Operational Efficiency with Technology: We’re helping GZS implement affordable technology solutions to streamline operations and improve internal processes, allowing them to focus more on their core mission.
Through these initiatives, the goal is to increase GZS’s influence both locally and globally, advancing their critical work in wildlife preservation. By focusing on conservation, education, and creating meaningful animal engagements, we will set GZS to inspire the next generation of conservation leaders and safeguard wildlife and their natural habitats.
Educate the People. Lead the Change. Protect the Wild.
This Is Just The START.
#EducateThePeople #LeadTheChange #ProtectTheWild #WildlyInspired #BrandTheWild #GrowWithStartingPointe #HorizonToTrek #ThisIsJustTheStart
