who we are.
RALPH WILLIAMS
Founder & Managing Principal | Management Consultant
Ralph provides comprehensive business and sales strategy evaluations, specializing in the analysis and optimization of a company’s methods for driving revenue growth, strengthening customer relationships, and enhancing overall operational efficiency. By leveraging data-driven insights and industry best practices, he identifies key areas for improvement and develops actionable strategies that align with a company’s unique goals and challenges. His approach ensures that businesses not only streamline their operations but also foster sustainable growth through effective sales tactics and long-term customer loyalty.
BONITA (BO) CASON-ATLOW
Manager of Sales, Marketing, and Communications
Bo drives growth by strategically aligning marketing initiatives with sales objectives to ensure cohesive, high-impact outcomes. With a wealth of experience in demand generation, account management, and client relationship building, she focuses on crafting and executing solutions that deliver measurable results. Her approach blends innovative marketing tactics with a keen understanding of market dynamics, all while maintaining a laser focus on achieving both short- and long-term business goals.
Michelle Crim
Creative Design Associate
With a background in Illustration and Graphic Design, Michelle assists marketing initiatives through the development of creative, engaging content that resonates with a wide variety of audiences. From logo design to interactive graphics for social media, she uses her expertise to “build upon” preexisting marketing material - visually “refreshing” brands while upholding their core identity. Michelle is committed to bringing every business owner's ideas to life, one design at a time!
JOSEPH WILLIAMS
Sales, Marketing, and Communications Associate
Joseph is eager to grow and bring his perspective to brand engagement and social media. He's focused on learning the fundamentals of strategic marketing — discovering each client's identity and voice, building visibility, and supporting meaningful audience interactions. He is committed to developing his skills in ways that deliver real value to the businesses StartingPointe serves.
trusted by.
Our Parent Company
Heagney Logan Group is a boutique consulting and advisory services firm -- specializing in business processes, systems integrations, and enabling technology for small to mid-sized businesses. HLG delivers tailored project management and strategic advisory service that help our clients streamline operations and improve efficiency.