our work.
INDUSTRY
Non-profit Organization
SERVICES - Starting Blocks
HORIZON - Branding identity, website design
SPARK - Social media strategy & content development
TREK - Enabling technology stack support
BRAND TONE
Inspiring, bold, natural, educational
“Working with HLG on our branding refresh and social media was a game changer for the Georgia Zoological Society. They helped us clarify our message, modernize our look, and create tools that make it easier to share our mission. Their team understood our vision and translated it into a brand presence that feels authentic, engaging, and ready for growth.”
The Georgia Zoological Society (GZS) is a private 501(c)(3) nonprofit committed to inspiring wildlife conservation through education and authentic encounters with animals and their natural habitats. Underserved communities often lack access to these experiences, creating a gap in awareness and connection to the natural world.
StartingPointe delivered a cohesive brand identity, a donation-enabled website, and a strategic social media calendar featuring 30 compelling posts. Comprehensive branding and content guidelines were developed to amplify GZS’s mission, expand its reach, and drive community engagement and donations.
INDUSTRY
Health & Wellness
SERVICES - Starting Blocks
HORIZON - Branding & visual identity, website design
SPARK - Social media calendar & content
BRAND TONE
Peaceful, clean, wlecoming, natural & rich
Mindfulness Center of Atlanta is a local business focused on enhancing well-being through evidence-based, integrative mind-body practices. These are offered via training courses, intensive retreats, and introductory mindfulness workshops.
Founded in 2009 by Atlanta-based Mark Dannenfelser, MCA has grown in impact and reach. As the organization approached 2025, it sought a refreshed visual identity to attract new clients and deepen its mission.
StartingPointe delivered a cohesive brand system, a serene and functional website, and a strategic social media calendar to reflect MCA’s values and support its continued growth in the wellness space.
“Our experience of working with Bo and the team was wonderful. Bo is gifted at not only providing customized and professional service, but she also creates a lovely experience of being understood and valued as a person, as well as a client. She took the extra time to really understand our company, our mission, our values, and our preferences. The guidance we received during our website and brand refresh was excellent, and most importantly, the final results were beautiful and exactly what we envisioned. We wholeheartedly recommend HLG StartingPointe for all your marketing needs. In a field with so many overwhelming options, we suggest you do yourself a favor and let them be the company that helps transform your business.”
INDUSTRY
Consulting - Human Services, Strategic Planning for Non-Profits & Public Agencies
SERVICES - Starting Blocks
HORIZON - Website redesign
BRAND TONE
Dynamic, vibrant, knowledgeable, helpful
With over 25 years of experience in human services, Michele S. Williams brings deep expertise and compassion to her work. Having supported teams through real-world challenges, she understands the needs of those she serves.
Michele asked StartingPointe to redesign her website to be vivid and interactive. She wanted it to reflect her professionalism and build immediate trust with potential clients. The site features intuitive navigation, organized service presentation, and a clean, engaging visual design that communicates credibility and warmth. The final product positions Michele as a trusted leader and provides a digital platform that supports her mission of helping others succeed.
INDUSTRY
Healthcare data, consulting and services
SERVICES - Starting Blocks
HORIZON - Website redesign, mobile optimization
TREK - Transfer domain & site hosting, reduced cost and support
BRAND TONE
Modern, professional, simplified, optimized, data-focused
Qualitee 360 specializes advanced analytics. Q360 partners with hospitals, healthcare professionals, medical societies, and manufacturers to deliver data abstraction, statistical analysis, product value assessments, and long-term safety monitoring.
Kevin Jackson, founder & CEO, asked StartingPointe to focus on showcasing Q360’s digital presence so that it aligns with its reputation as a trusted partner in healthcare improvement and data-driven excellence.
“StartingPointe is very thorough and well-versed in their field. They are patient and helpful in getting things done in the right order for my business. I would highly recommend them, as they have gone above and beyond my expectations.”
Branding, Website Design, Social Media Strategy & Development, Sales Enablement
Whole-y Healed Community
Branding, Website Design
“HLG StartingPointe consistently brings our vision to life while staying true to our brand identity. Their attention to detail and creative approach make every project seamless and impactful. We value our collaboration with HLG and appreciate the thoughtful, high-quality work they deliver.”
INDUSTRY
Education
SERVICES - Starting Blocks
HORIZON - Branding
BRAND TONE
Bold, clean, and bright
Rhonda Buck started RB Books + Media to empower school districts with flexible access to educational resources tailored to the diverse needs of their student populations. RBBM curates collections for classrooms, bookrooms, and libraries, aligning with specific content preferences and funding requirements.
StartingPointe led a rebranding initiative to modernize RBBM’s identity with a bold, engaging visual system designed to resonate with today’s educators and learners. The refreshed brand positions RBBM as a dynamic, trusted partner in educational resource delivery.
“I’m very pleased with the work they’ve done for me! I’m receiving lots of positive responses to the new look.”
INDUSTRY
Literature
SERVICES - Starting Blocks
HORIZON - Website Redesign / Update
SPARK - Social Media Content
BRAND TONE
Cozy, minimal, promotional
Blythe Randolph is a skilled biographer known for bringing historical figures to life through meticulous research and compelling storytelling. Her work offers readers a rich, humanized view of both iconic and overlooked individuals from history.
StartingPointe designed Blythe Randolph Books to be a cozy, minimal website that showcases Randolph’s work and guides visitors to an external purchasing platform. The site serves as a welcoming digital space for readers to explore her biographies and stay connected with future releases.
“I cannot be more enthusiastic about StartingPointe’s design of my website,
Along with other myriad computer projects they have done for me over the years. StartingPointe’s highly creative, extremely knowledgeable, and extraordinarily patient with those of us lacking their abilities. I highly recommend them!”
INDUSTRY
Catering & Private Chef Services
SERVICES - Starting Blocks
HORIZON - Website redesign / refresh
TREK - Reduced cost and support
BRAND TONE
Sophisticated, elegant, warm, inviting
Chef Janet Poleski, based in Greenville, SC, specializes in catering, culinary training, and in-home dining experiences. With a reputation for exceptional cuisine and personalized service, she is dedicated to crafting unforgettable gatherings that highlight her passion for food and hospitality.
The project centered on designing and launching a modern, mobile-optimized website for Janet. Create a polished digital presence that reflects her expertise as a private chef and caterer, while making it simple for clients to learn about services and connect with her. The site emphasizes her core offerings — catering, culinary training, and in-home dinners — while projecting a brand tone of elegance, warmth, and professionalism. Streamlined navigation, clear calls to action, and integration with her social media presence provide a cohesive platform to support brand growth and client engagement.
“Thank you ... to the whole team for all your hard and detailed work on my website! It’s beautiful, concise, informative, easy to navigate… just exactly what I envisioned. I’m amazed you could do all that from phone calls and a few meetings. Oh and of course, the best part- the increased traffic/ business is crazy! You truly are masters at your craft! I should have done this years ago!”